Earlier this week Twitter unveiled its new Discover tab, which the social network claimed in a blog post will make it “easy to discover information that matters to you without having to follow additional accounts.” The news received a lukewarm reception in the blogosphere with PCWorld calling the changes a “double-edged sword … that involves some degree of privacy infringement — or at least erosion.” Others in the tech media and blogosphere expressed similar apathy about its value to brands and marketers.
To get some deeper insight into what the Discover tab will really means for digital marketers, I sat down with Steve Goldner, senior director of social media for MediaWhiz, and head of the agency’s social media practice. Steve works with a broad range of major clients in developing their social media strategies and campaigns, and he expressed hope for a new level of insight from Twitter regarding what consumers are saying about brands and the ability to more finely target key brand advocates.
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