6 Dirty SEO Tricks You Must Avoid

The past several months have afforded several high-profile examples of how search engine optimization, or SEO, should not be done. Last fall it was DecorMyEyes and the case of the abusive business proprietor, and just recently it was JCPenney and the case of the short-lived black hat success.




Such stories are by no means the only ones out there, of course--they've just drawn more publicity than most. Either way, examples like these are a rich source of instruction for the rest of us and a good reminder that in SEO--as in so many aspects of life--there's a right way to do things, and there are wrong ones.
Want to improve your company's search rankings? Then make sure you don't try to play any of these dirty SEO tricks.
1. Cloaking Your Content
2. Acquiring Links from Brokers, Sellers or Exchanges
3. Duplicating Content
4. Keyword Stuffing
5. Banking on Negative Reviews
6. Automatic Queries


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Google SEO tricks that will get you blacklisted

Glenn Alan Jacobs, managing director of consultancy SpeedySEO, rounds up the top 10 SEO tips you should never follow

Black hats were used to identify the bad guys in old Wild West movies. When it comes to Search Engine Optimisation, the term is also associated with unethical cowboys. The white hats were the good guys in Westerns, just as they are in SEO.   


Search Engine Law. The web has a sheriff. He's big, he's mean and he's quick-on-the-draw. His name is Google and if he was a character in a Western he'd be played by John Wayne. Sheriff Google keeps the internet frontier safe for law-abiding citizens and white hat content creators alike.


While white hat websites work within the law, search engines are locked in an ever-escalating shoot-out with black hat practitioners. Internet users get caught in the crossfire on a regular basis; unable to differentiate between reputable sites and those with harmful, spam-filled content.  


This guide describes the best ways to get on sherif Google's bad side...

1) Keyword stuffing 

2) Hidden text

3) Doorway/gateway/bridge/portal pages

4) Cloaking 

5) Mirror websites


6) Link farms,


7) Independent Backlinking Networks (IBLNs) 


8) Backlink generation 


9) Scraper sites


10) Phishing pages 


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